As the only bank not having been discredited during the banking crisis Rabobank sets out an appealing proposition. The cooperative bank communicates it in an appropriate style, that is a low-cost production. Emphasis is put on the return of a part of the profits into society. This can be best seen in the regional offices of Rabobank. The film displays the bank’s sense of involvement, work as being done on a human scale. After all, Rabobank is from an for everyone.