The quality of life lies in the details. And when it is in the most mundane pleasures that we find the best quality, then we are talking about highest quality of life. This is what South Limburg is known for. The best beer, the finest coffee, the best scenery, the most European location, the most sunny days, beautiful winters, the nicest parties and the prettiest language. The Dutchman drinks about 8.4 kg of coffee per year. In its campaign Regio Branding serves these superlatives of the south in fine slices. And even though we do not present all of them on this site, this T36-movie provides a special thrill. The smell of fresh coffee radiates from it and it matches its American brother.