The OU – appreciated in the national student survey as the best university scoring a (Dutch) 9! The reason: studying at the OU is flexible as you can compose your own education. Research has shown that this freedom in choice is not always known to the public. Instead of simply making a film showing satisfied students, we decided to provide insight into the strengths of the OU. The viewer can then decide on his own whether he thinks he fits the target group. The animation is used by all employees of the OU. Through an online presentation tool presentations can be made and shared online. This serves the OU team as a solution for providing information after the open days. Everything is online, all is measurable (Analytics) and everything can be shared (embedding) by the OU community. The project has been elaborated in collaboration with Studio Brandstof and Twelve o’clock.