Slowly but steadily Youtube develops into a leading media platform. The site which was acquired by Google in 2006 showed a turnover of $ 700 million in 2010, making the first profit in that year. The advertising methods have become more sophisticated and will Google will eventually acquire shares in media investment. The owner is now increasing its advertising options for Europe. At present, the biggest obstacle it is facing is a persistent ignorance of the potential and opportunities. Media agencies are often inexperienced with the platform control and lack insight in the optimisation of campaigns by means of Youtube. In order to lower this barrier Youtube has produced a series of instructional films and commercials. All further details can be found on informative channels.