A story about how your digital footprint can shrink your world. Every SMS that we send contains dozens of pieces of information which – compiled – forms a profile. Providers retain this information. It remains dubious though whether they resale it. That for instance google does filter search engine results based on location, is a fact. Nine out of ten times this will work fine, while in some cases it just does not create a significant picture. This animation provides a wonderful insight into the issue.