The cross-media campaign binnenspel by T36 has been running for several years. We document small scale social activities which create connections between people, by this inciting other citizens to seize similar activities or to help running thoses in their neighbourhood. The serial is telecasted on the local TV station L1. Every broadcast is followed up by an online discussion in which organisation, financial budget and legislations of that week’s example are further expounded. All this to stimulate and support others who share a similar motivation.