This is already the fourth episode of ‘Piece of Work’ from Adformatie. The channel is an online TV program for advertisers. In this episode the international creative director at BSUR, Jason Shragger, explains why a Peruvian driving long nails into his nose is good publicity for Mini. And why he is inspired by Japanese people eating marshmallows with a rubber band wrapped around their nose. The channel has been given the plain name Adfotube.