New Yorker Jerry Seinfeld – a well-known phenomenon in the States – would give his eye teeth for the first Acura NSX. Too bad, someone beat him to the draw. Which does not stop Steinfeld from striving for it all the same, however crazy the means. This two-minute viral has been watched 18 million times and is accompanied by two reminders (web extra’s) of one minute each. The campaign is a fine example of youtube’s power in distribution. In addition, the short performance of the famous Jay Leno has certainly contributed to the success. There are no figures available on the sales of this sports car.