The last campaign of the TVT TV channel has just passed and already there is the next Belgian smash. In a magician’s tent on the village square the magician penetrates deep into the lives of unsuspecting pedestrians. The initiative has been commissioned by the Belgian financial sector, asking citizens for a more cautious handling with personal information on the web. The film scored more than 70,000 views within a day, which gives reason to expect an actual impact of this viral. Quite a smart execution of course, with the men in balaclavas behind the scenes.