Adformatie maintains a regular advertising channel on youtube. In this episode, the word is to Rogier Vijverberg from Super Heroes. As creative director he has elaborated a campaign for LG promoting the new Optimus 4XHD. Together with actor Faberyayo he seeks to strike the right chord with the audience aged between 20 and 35. In this nine-minute interview Vijverberg reveals his source of inspiration. It appears that this kind of online TV channels becomes increasingly important for magazines. It provides the readers with a deeper, sensuous dimension. The execution is simple, done with a stationary camera kit (Anycast).