Seeing a different world. Propagating this as part of your business vision. And being an ardent proponent of this mission in your own communications. This is a modern way of advertising. SAB Miller is a beer manufacturer with reasonable insight. After all, the production of one kilo of wheat consumes 1300 liters of water (!). Of the four minutes video SAB Miller appears for a mere 15 seconds. No wonder they produce Perroni, our second favourite beer after Gulpener!