Bodyform offers on its Facebook page the possibility to post your message. A function that may require some moderation. After all, a sanitary towel is a noticeable product. Hence reacted Richard Neill, telling his readers in a rather ludicrous way how deceived he had felt when realizing that women’s menstruation was by no means the fresh and blue joy as it tends to be suggested by commercials. The post attracted much attention (around 90,000 likes) and Bodyform opted for a professional response by this comical film (with 175,000 views in one day!).