The focus is not on yourself, but on your partner, or on your customer. This is the approach of the new campaign by Vodafone “firestarter files”. Just inspiring new businesses and searching for innovation, in the broadest sense of the word – simply because you can. That in itself is a very noble, proactive approach. The portraits have been beautifully composed with great attention. There are links to facebook and twitter campaign channels where you will find plenty of inspiration for young entrepreneurs. This is communication 2.0!