Morbid success

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This viral displays a simplicity equal to that of the teletubbies, yet it deals with a completely different theme. Metro Trains Melbourne uses the clip in order to make youngster realize that trains can be destructive, if not killing. The website is just as simplistic as the song. Which makes the communication even more effective. The campaign film has since become a sort of hit and has scored more than 10 million hits in a week’s time. That we may call a true success. Whether this also increases safety is still unknown.



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