“Do you want to make a positive difference? Let’s develop fair food, clean energy, more culture.” After its first TV campaign ‘ small, the new large ‘ Triodos Bank makes her follow-up. It started at december 3 on TV and online. The Triodos message has a positive impact and brings a large number of new accounts for this bank. Where other banks promise not to invest in weapons and other doubtful products, Triodos is one step ahead. This bank opts for encouraging sustainable developments such as windmills and solar panels. The campaign gets very good reviews and that was about time, because just two years ago this bank was criticized.