A dramatic surprise

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Last year we blogged about Duval Guillaume’s agency¬†viral: push here.. to add drama. The familiar red button was deployed again to launch Turner Broadcasting’s new series- and movie channel TNT in the Netherlands. Unsuspecting passers who dare to push the red button become unconsciously part of a complete TNT drama, full of explosions, shouting hooligans, riot control and a trigger happy Elvis. “Your Daily Dose of drama is coming to the Netherlands …” this time with a new twist: “closeup” participation “of the public.”

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