Gulpener Beer Campaign

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portraits, 5 commercials and 1 corporatefilm where a hopfarmer, a barleyfarmer, the brewmaster at Gulpener and the owners of  Beercafe de Klep are the main characters.
One by one authentic stories from people with a passion. It is their natural person which makes it marketing ‘pur sang’.
Main challenge @ T36 was to capture each story in its most present moment.
That way we created a campaign that is unusual in the field of Beer marketing, where the regular beer vendor is selling brand over its actual product.


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