Or better, The story of Andre Preneur… A film that was initiated by the combined departments at SbE Maastricht. To try to escape the cliches of a corporate film, we chose to develop a character: André. André lives in a world where he is faced with different challenges. And in the end those challenges reflect the work that is carried out at the School of Business and Economics in Maastricht. Actually this film has the exact same information that we would want to tell in a traditional corporate movie, yet told in a different, refreshing way.