How can I reach my participants as a pension-fund in a online environment? For starters we have to speak “the language of Internet”. That starts with speed. Because that is one thing that feels different online. The subject is in the centre of the news and many people talk about it, images are real and based on actual happenings. Contentwise we introduce with images and experiences that connect as close as possible with the participant. With a clear call to action in the end. That’s how you can create a new face online. And the funny thing is.. Because it’s visual communication, we can build a new face tomorrow.