Magnum has the knack. The brand asked Liv Tyler and Wim Wenders to produce a short film to the theme “kissing”. And these two experts make something poetic of course about such a topic. For a Dutch audience their solution is maybe a little too sweet, but the campaign works. Online attracted “Every kiss tells a story” in three days time around 400,000 viewers. And so Magnum generated a sympathetic attention to the brand.