The African writer Chimamanda Adichie tells on a TED conference about the impact of ‘the single story’. And about finding her own cultural roots. Her 18 minutes lecture is a warning in the direction of clichés. Because one-sided stories distort the reality dangerously. TED.com offers a stage for people that have special insights and experiences. Insights and experiences that are worth to spread over the world. In Maastricht a TEDxMaastricht will take place on september 4, with various speakers of this level. For more information, please contact me.