Imagine You’re a Millionaire

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Once before we showed the work of D.A.D.D.Y. from Ireland. They produce particular good work and here is another example of their skills. A commercial for the Irish National Lottery whose campaign has just begun. In a way it’s easy to write concepts for lotteries. Because the imaginary victory lives in many heads. But besides from that this commercial is well-made and funny. Soon there will be more episodes follow.

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