The Burberry Case

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Burberry CEO Angela Ahrendts has a distinct approach to the digital development of her organization. And she is prepared to tell something about that in this glossy testimonial. She calls her goal “the ultimate Social Enterprise”. And although we do’t see exactly what that suggests, in an associative way we get the feeling. And in this film she explains a little more. Her performance is a direct recommendation for subcontractor in Cloud computing Salesforce.com. The two world players help each other into the spotlight. The promo was made in 2011 and still working.

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