The success of ‘records’ on the internet is crushing. All short lists are popular, from “10 most violent cities” to “10 great scientific mysteries“. The YouTube channel “BuzzFeedVideo” is a huge success. It has now almost 700,000 subscribers and many films scored millions of viewers. While there is not any cinematic content: just music, photos and one-liners. In that bite-sized, simple delivery lies its success. A phenomenon that should be concerned.