Innovation by Rethinking

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he creators of this authentic Denim trousers use old production techniques to generate from there a new insight. Denim of course has an iconic value, which by no other fabric is transcended. And to produce new kinds and textures to them requires courage. In Montreal Naked & Famous Denim has this nowadays approach. And also this short docu itself is quite exceptional and cocky. Tantalizing interviews and images are edited in a arty style and and keep the viewer firmly focussed.

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