It’s after midnight on the editorial offices of the newspaper Trouw. We see the real editors on their usual location. The claim of the campaign revolves around ‘the truth’ and the vehicle that brings us there is ‘doubt’. “When in doubt, choose Trouw” is the crucial one-liner. Creative director is Merlijn van Vliet and the commercial was directed by Hugo Keijzer. The team has used a very light sensitive black and white camera with very high resolution. The voice is Barry Atsma and the beautiful music by Ad van Dongen.