Apple’s Future

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In this blog there was hardly any attention to the communication by Apple. While many remember the promo films that shows proud designers explaining their product. In October Apple introduced the new Mac Pro on stage. But the story of Phil Schiller (senior vice president marketing) was a lousy substitute for the entertaining Steve Jobs’s shows. In this commercial we see Apple’s philosophy. Sober and clear. In line with the explanation by Simon Sinek.


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