Implied Scripted Content

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Fashion is in the first place ‘a way of life’. And in that case you better communicate implied than explicit. As in this commercial for Vogue. This “scripted Content” is about a boy who sits down next to Jessica Chastain (I also did never hear of her ; ) on a bench. As many others would like, this boy likes to share that special moment with a girlfriend. The story only takes 1.5 minutes and director Matthew Frost had a practical approach that is easy to produce. And it works. The message fits exactly within the mission statement of Vogue: “Vogue places fashion in the context of culture and the world we live in — how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Thought-provoking, relevant and always influential, Vogue defines the culture of fashion.”

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