Razor Blades for Sale

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An incredible number of viewers saw this promo of the DollarShaveClub. The counter is now on 12 million viewers after more than one and a half years. The absurdistic approach with an annoying presenter makes the simple concept immediately clear. And with so many viewers you may assume that there is also enough conversion. Too bad it’s not a sustainable product. No, these are the same disposable razor blades that we find in supermarkets. But this strategy of marketing is new and competitive. So we can learn something here.


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