On TV the number of commercials about perfumes, jewellery and aftershaves seems unstoppable these days. It’s the great gifts time of the year. Of all advertising brands Cartier belongs to the most luxurious. So let’s have a look how Cartier performs on TV in December. This edition is a classic commercial with some contemporary elements and all kinds of poetic icons. We see a kind of paper cut-outs of gardens, cities and dragons. Artistic décors and precious jewels should excite the desire… or even greed. And it seems that Cartier respects the Arab and Chinese audiences in particular. Fairly understandable for a global brand as Cartier. That’s where the money is.