Gucci and Fiat cooperation

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A bold concept for a video of 2 minutes playtime. How to design a Fiat 500 in Gucci style? This commercial is already one year old but is still interesting. Director Chris Sweeney asked the Visual Effects Company for amazing shots and worked also with Anna Rhodes (Art Direction) who played a key role. The campaign shows how two lifestyle brands work in symbiosis. This would be of course a good idea many others, for example a tour operators and burn cream, sports shoes and nutrition, Rieu concerts and Champagne.


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