In the car industry the battle of innovation is ongoing. And the number of unrealistic ideas may be numerous. In this preview the creators designed new concepts on rims and tires. And because the production of a car tire or rim is complex and expensive, the ideas are realized in animation. In the next two minutes you can see the results of the Hankook Tyre competition. Innovative designers were challenged to come with bold and new ideas in this department of the automotive industry. The winning entry was the first draft in this film.