United Nations University annual report in video

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It’s the most important profiling document for many companies and organisations.. But still hardly anybody reads it. Every year there are serious costs attached in producing annual reports: writing, photography, design, press etc.
Now, we are not stating that making a video is costless or cheap. But in 3.17 minutes we create a framework, experience and the actual numbers are put into perspective. Your audience does not even need to bring the printed folder to his next board-meeting, they simply start the video from youtube. Or share it with their colleagues.
Finally we also printed a flyer based on the design in the video, as trigger. And for those who wants all the details there is a PDF.

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