This short film makes clear why we have to reinvent our energy management in a real short period of time. The Swedish director Björn Henriksson made the film in 2008. And in February this year the award-winning short film came online. Our oil consumption peaks and the decrease of resources is so urgent, that messages like this grab each viewer at the throat. We all feel the urgency of a new approach towards energy. “What Goes Up” is the title. And every viewer knows: “… must come down”.