And all of a sudden we see dozens of chickens in the commercial breaks. First there was the shaking with chickens in the Mercedes campaign. And the lame tactical reaction by Jaguar. Than there is the LG chicken ad. And on December 26 I found this commercial from Foster Farms. Now the chickens themselves has to be sold. A curious contrast after you’ve seen this honey-sweet testimonial by Foster Farms. In the commercial breaks the call for attention is much more important than the content in the message, that much is clear.