We aim for the heart.
Imagine a High-school class of 30 people. Statistically, there are two or three kids who have it in them to become a teacher in secondary education. Actually they’re teachers already, because they already have the qualities and talent at this point. Yet, they’re still blinded by the un-sexy image of the profession.
This film is aimed directly at the recognition of those talents and qualities, allowing us to open the door towards the teaching profession.