“Improve the social climate of Maastricht with a good idea”. That’s the message we have to bring into the Maastricht society, by leading the audience to the website of donor Elisabeth Strouven Stichting. Part of this campaign is an entertaining fragment with three gold diggers from the film ‘The Treasure of the Sierra Madre‘ (1948). The actors (one of them is Humphrey Bogart) speak lip-sinc Maastricht slang and give the scene an absurd twist. Such a remix based on existing footage is namend a Shred, a fairly current phenomenon. In the Netherlands the best known source of actual Shreds is Lucky-TV.