For Cisco it’s impossible to show their added value for companies in a commercial of 30 seconds. Their range of activities and products on the field of data networking, technology and Cloud services is to complicated. So in this commercial we look into the future by nowadays topics. Just let’s face it, the world is complex and there is none who understands the whole picture. The result is a beautiful, fast, stimulating commercial with a sort of visionary point of view. We have seen that before in the Dutch campaigns of Triodos and Gulpener Beer. Fascinating to watch, and in a way an attractive approach because we like brands that work on a better future. How honest and trustworthy that message really is, cannot be judged.