Behind-the-scenes with Sunday Times

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Six icons that we recognize immediately. That’s how Sunday Times Culture is introduced on TV. We think there is a too high ‘Hollywood odour’ in the chosen themes. But the interesting question is: is this an animation? Just watch this ‘behind-the-scenes’ and you can see that it is done quite differently. And especially for this reason, we blog this film. The production must have been not easy. But this way of working is also honest and transparent and for that reason something special. Our respect for the concept writer, who has propagated this bold approach to his customer.


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