DuPont goes Narrative

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It took a while but finally also multinationals bring their narrative corporate stories. Du Pont calls itself the “leading science company” and explains that in this animation. With a sweet-voiced female commentary we get the usual superlatives, but this time fortunately without the traditional buildings of glass, railway carriages and high tech labs. The story could have had a significantly better tone of voice. And that is noticeable in the distribution: even the 60,000 employees are not really interested, with only 3,000 views in 2 months time. The film concept is developed by Ogilvy Washington and the sound design is made by YouTooCanWoo.


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