What a sympathetic concept by Volkswagen. Although 2 years old, this is a little story with a timeless theme and perfect execution. Perhaps devised behind the wheel this concept is as old as humanity itself. Romeo and Juliette experience Love at First Sight but their rendez vous is blocked by the “Automatic Distance Control” of Volkswagen. We hear a long beep that fits nicely in the music, but – to be honest – that sound belongs to a different era. It seems that you really sell cars with this warm tone of voice. The brand is at least loaded with sympathy. During the same period VW also released this video. For each target group a different strategy.