How can we show you that your donation makes all the difference for homeless people? In this super short video we see how director Johnny Kelly solved that problem in commission for the Salvation Army in Canada. Very simple and at the same time very playful. You should also see the other two concepts with the topics: “a place to sleep” and “better clothes“. It’s a campaign by Grey in Toronto and the sound design (no music but smart ambience sound) is composed by Fonic.