Charming Viral for Idealists

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This is a very entertaining commercial that satirizes our daydreams. An amusing start of a successful campaign. For about a year now, this 3-minute film is on-line and has generated an enormous audience for Rainforest Alliance. It’s all about entertainment. The story is written and directed by Max Joseph. This team left (with a small crew and one actor) for Central America. They must have had a a lot of fun, and the result was there. The production was coordinated by Wanderfilm. And the video is a great example of a viral that refers obviously and effective to the product.


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