Lethal Shoes

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What a fascinating commercial this ‘Nike Hypervenom’. It’s strange that just the suggestive images (we see only the texture of sports shoes) generate the desire for buying. A human brain is really  incomprehensible. Even BMW or Bacardi would like to start a campaign like this. Advertising agency Intro asked animator Simon Russell for the execution and he made the whole campaign as smooth and convincingly as possible. The animation is produced in Cinema 4 D and After Effects. But listen to this wonderful sound design. There is also a second variant.

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