This is a remarkable campaign against the trade in rhinoceros powder, which in China is prescribed against fever and rheumatism. It’s Jackie Chan who makes a statement in this 30 seconds. He explains where buyers of this powder actually pay for. That strategy and conceptual translation would be effective for many products and brands. In this film the rhinoceros resurrects from the arms and other tools for destruction. In some Asian countries the impact of Jackie Chan (Hong Kong) is probably impressive. A very visual campaign from the African Wildlife Foundation.