Heineken asked her beer drinkers again to participate in a campaign. The chalange for the public is: give our poster a story. The poster is a white sheet of paper with the Heineken bottle in the centre. The participants have to create a certain experience-value. A few years ago Heineken had a similar competition with blank bottles that had to be styled. People come up with the most bizarre things, as in this example-video. The posters were sold on-line to the highest bidder and this time in support of “reporters without borders”. The poster in this example was sold for $ 500,-.