Of all the largest companies on earth Samsung is ranked as number 14. That’s a good reason for full attention, when such a multinational presents its Annual Report 2013 on video. Samsung produced an animation. What we see is a 3D pop-up book. The world of statistics is brought to life with creative objects and paper-art. Samsung must convince its financiers and used an appealing, subtlety method. The concept was developed by DBROS CREATIVE MOVIE. And the production and full 3D animation was executed by Vive Studio in Seoul.