T36 MEDIA

Every kiss tells a story

Jean-Paul Toonen — Mon, 20 May 2013 07:37:29 +0000

Magnum has the knack. The brand asked Liv Tyler and Wim Wenders to produce a short film to the theme “kissing”. And these two experts make something poetic of course about such a topic. For a Dutch audience their solution is maybe a little too sweet, but the campaign works. Online attracted “Every kiss tells a story” in three days time around 400,000 viewers. And so Magnum generated a sympathetic attention to the brand.

Something beautiful… you share.

Jean-Paul Toonen — Thu, 16 May 2013 14:51:45 +0000

Sincere and inspiring content has the best distribution force. In the tangle of tourist profiles it is for a municipality as Echt-Susteren not easy to choose a strategic position. The chance that the proposition is unseen is huge. It’s therefore that in this film any superlatives are absent. It’s all about the experience itself. As a meditative experience in poetic lightness. ‘What have I seen now ?’ is hard to answer. But ‘what have I felt? ‘ all the better. In this way, this landscape and environment in the Meuse Valley is highly personal and sensual.

Jaguar for Content

Jean-Paul Toonen — Tue, 14 May 2013 11:45:43 +0000

Jaguar is one of the first brands that goes for content-advertising. Instead of “buying” of audience attention Jaguar now creates content that spreads itself. That’s the move from interruption marketing to engagement marketing. The Brooklyn Brothers produced this short film for viral distribution. The result is a short adventure of 15 minutes around the Jaguar F-TYPE. The producers worked with a completely different spending of budget: 20-30% goes to purchased media (broadcasting time and other paid exposure) and the rest 70-80% for the creation of content that reaches viewers by ‘earned media’. Welcome in the completely new marketing world.

The Clockmakers

Jean-Paul Toonen — Mon, 13 May 2013 09:30:01 +0000

Sit down and make yourself comfortable for this animation. It is an experimental film by Renaud Hallée. We saw earlier examples of his interesting work. He takes us now into the hypnotic mechanism of a black and white clock. With moving gears, lines, and triangles. There is a lot of playful fun that keeps the viewer trapped into a smile. The film’s simplicity has a great power. The credits however shows the complexity of its production. “The Clockmakers” attracted about 30,000 viewers in only a few days.

The Lost Civilisation

Jean-Paul Toonen — Sun, 12 May 2013 10:38:02 +0000

The BBC publishes via the EducationalChannel beautiful documentaries, which are very entertaining for dull Sundays. Today we present ‘The Lost Civilisation Of Peru’ because fellow Stijn Halfens is walking the Inca-trail in Peru. This film is about the Moche (a people) that was known for its blood-lust. As usual this story of the BBC is also full of suspense. The story evolves from Cliffhanger to Cliffhanger. The documentary is online since January and attracted 9,000 viewers. We wish Stijn above all a safe return

Particular People

Jean-Paul Toonen — Thu, 09 May 2013 06:21:39 +0000

This remarkable man lives and works in Heerlen. He has contemporary, clear views. The nice thing about a two-minute portrait is that in this short time you can get a very apperent idea of someone’s life. Michel Huisman is also articulate and very entertaining in his ideas. So this shortfilm is an item to share. Besides that it is produced by T36 : )

Film is Emotion

Jean-Paul Toonen — Mon, 06 May 2013 11:54:33 +0000

This mini-documentary shows the pure soul of Italian football. We see a cross cutting between the athlete (Francesco Totti) and his fan. And so we witness the last hours, minutes, seconds before kick-off. And though there is no footage of the game itself, we witness the suspense around these contemporary Gladiators. Previously we published a Brazilian football mood film, but this one is also very special.

FASHIONCLASH MAASTRICHT

Halfens — Thu, 02 May 2013 11:38:32 +0000

‘If it doesn’t hurt, it’s not fashion’. In other words, high heels are painful. But also: Creating fashion which changes the view on fashion, requires walking ‘the extra mile‘. Simply because Fashionclash Maastricht isn’t about the fashion we will be wearing next year. It’s about the art projected on our bodies.
And these expressions may be part of the prevailing view on fashion. Thus, Fashionclash changes your perception. And we make it tangible by injecting a syringe (fashionclash) in an eye (perception).
Do not worry; the model is still alive. And we didn’t receive any claims.

Have a look at the impressive list of people who collaborated on this project; we couldn’t have it done without them.